2025 Chapter 5: The expansion.

2025 was the year everything started to come into alignment. The worlds I’d been building separately—visual storytelling, wearables, and scent—finally began to weave themselves into one cohesive experience. It felt like strengthening the bones of the House, or its development of legs!

This was the year our physical presence grew through markets, where real faces and real conversations shaped the way the brand moved. Candle craft deepened too—recycled glass vessels, refillable pucks that can be dropped seamlessly into used jars, and new experiments born from curiosity and care. 

Research, trial, error, breakthroughs… all of it pushed the work forward. And with every step, the vision of what House of Parnel truly is became clearer: a joined expression of visuals, scent, and wearables—a creative sanctuary, a world you step into rather than just look at.

As we move toward 2026, that world continues to sharpen. Everything is becoming more intentional, more immersive, and more connected. Just like it was always meant to be.